Principle 01
Physical Inertia
An object resists change in its state of motion. Once set in a direction, it persists until interrupted by an external force.
Governed by mass and velocity.
Manek Financial · Momentum Investing
The Inertia Strategy
A disciplined, rule-based momentum investing strategy delivered through a SEBI Registered Investment Adviser.
25 (approx.) stocks, equal weight (on entry)
Zero leverage
Held in your own account
Rules set before the trade
Exits fire on the rule, not a view
SEBI Registered Investment Adviser
The Physics of Wealth Creation
Instead of guessing where a stock might go next, the process reads where it is already going, and moves with that direction, not against it.
Principle 02
Market Inertia
Winning businesses tend to keep winning. Market leadership endures far longer than consensus expects.
Governed by quality and momentum.
Strength that shows up in price and is backed by sound fundamentals tends to persist far more often than it reverses. That single, testable idea is the foundation everything is built on.
Most investors don't underperform because they pick the wrong stocks — they underperform because of what they do after the stock starts moving. Inertia removes emotion from that decision: it reads where a stock is already going, backs it with sound fundamentals, and moves with the trend under strict, pre-defined rules.
Last month's factsheet
See exactly what Inertia held last month.
The month-end Inertia portfolio snapshot — featuring the Top 5 holdings, equal weighted (on entry), with the entries and exits the rules produced.
Sent to your email in under a minute. Illustrative of the process only — not a recommendation to buy or sell.
The Inertia Framework
A funnel that takes the entire listed universe down to a portfolio of verified market leaders.
01
Universe Selection
02
Momentum Analysis
03
Quality Filters
04
Portfolio Construction
05
Risk Management
One portfolio · 25 (approx.) stocks · equal weight (on entry)
Each stage is a rule, not a judgement call.
Momentum = High Risk is a myth
this framework breaks
Pre-Defined Stop-Loss
Set at entry for every position. Executed without exception — no hoping, no exceptions.
Equal-Weight Sizing
Equal weight per position at entry. No concentration, and no averaging down into losers.
Zero Leverage
No margin, no derivatives, no speculative F&O. Maximum loss is capped at capital invested.
Broad Diversification
25 (approx.) stocks across sectors and market-cap segments at all times.
Questions
Everything you'd ask on the first call
Straight answers on how the strategy works, how your money is held, and who it is — and isn't — for.
Rather than forecasting where a stock might go, momentum reads where it is already going and moves with that direction. The framework backs that price strength with fundamental checks, so a stock has to be both moving and financially sound to qualify.
Risk management runs continuously rather than as a periodic event. Positions are monitored against their exit rules throughout, and the portfolio is rebalanced to the framework on a defined schedule.
No. Assets stay in your own account, held with the custodian, and trades are executed through a registered broker on that account. As a SEBI Registered Investment Adviser we advise on your portfolio; we are not a pooled product and your capital is never held in our name.
None of those. It is an advisory strategy delivered under the SEBI (Investment Advisers) Regulations, 2013. You remain the owner of every share, and the advisory relationship begins only after a suitability assessment and a signed Client Agreement.
Anyone who needs the capital back at short notice, who cannot sit through periods of drawdown, or whose overall plan calls for a more conservative allocation. Momentum strategies have stretches where they lag the market. Part of the suitability conversation is telling you when this does not fit — and how much of your portfolio, if any, it should represent.
Book a free 20-minute consultation. We will walk you through the rulebook, understand your goals and risk profile, and give you an honest read on whether Inertia suits your situation. If it does, onboarding covers the Client Agreement, risk profiling and account set-up with the custodian and broker.
Last month's factsheet
See exactly what Inertia held last month.
The month-end Inertia portfolio snapshot — featuring the Top 5 holdings, equal weighted (on entry), with the entries and exits the rules produced.
Sent to your email in under a minute. Illustrative of the process only — not a recommendation to buy or sell.
Talk to Our Experts
Ready to Start Your Wealth Journey?
Schedule a free consultation with our investment advisers. We'll walk you through the Inertia rulebook and help you build a plan that fits your financial goals.
Understand your risk profile
Explore the Inertia framework
Get personalised portfolio recommendations
No pressure, just expert guidance
100% Free
Free 20‑Min Consultation
A no-obligation session to understand your investment goals.
Virtual or In-Person
Meet us online, or at our Mulund West office in Mumbai.
Flexible Scheduling
Book a time that works best for you, including evenings.
Download the Inertia factsheet
Tell us where to send it. You'll get the factsheet straight away, and an adviser will follow up only if you ask.
By submitting you agree to be contacted about this enquiry. Holdings shown are illustrative of the investment process and are not a recommendation to buy, sell or hold any security.
Book your free consultation
Leave your number and an adviser will walk you through the Inertia rulebook and whether it suits your portfolio. No obligation.
By submitting you agree to be contacted about this enquiry. Advisory services begin only after suitability assessment and a signed Client Agreement.